The Reputational Ripple: How Reputation Management Influences Business School Enrolment - (on demand)
Published On: July 27, 2023
We delve into the intriguing connection between reputational management and enrolment trends in business schools. Featuring renowned experts Anca Micu, Fairfield University and Daniel Kahn QS Insights, we will shed light on the correlation between a school's reputation and its application numbers.
With real-world examples and case studies, we will demonstrate how effectively managing a business school's reputation can significantly impact its attractiveness to prospective students. Our discussion will provide you with insights and strategies to effectively manage and leverage your institution's reputation, driving higher enrolment and applications.
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Our Panel Member - Daniel Kahn |
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Daniel Kahn is a highly accomplished professional currently serving as the Senior Insights Specialist for Business Education at QS, a renowned organization in the field. With a solid foundation in computer science, Daniel has dedicated over 16 years to QS, gaining valuable expertise along the way. His extensive experience of more than 16 years lies working with business schools. Notably, he played a pivotal role in the development of the QS MBA/EMBA and Specialized Masters Rankings. Daniel’s impact reaches far and wide, having worked closely with over 500 accredited business schools worldwide. Recognized as a thought leader, he has been invited to speak at prestigious conferences including EFMD, AACSB, and MBACSEA. As a globetrotter, Daniel’s passion for his work and travel has taken him to over 80 countries, further enriching his perspective on the global business education landscape. |
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Our Panel Member - Anca Micu |
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Anca Micu has been a business school associate dean for the past decade and a marketing professional since prior to her academic career. She lived and worked in Romania, Luxembourg and the USA. Anca received her BS in Finance from the Romanian Academy of Economic Studies and her MBA and PhD in marketing communication from the University of Missouri-Columbia. She is an advertising professor and scholar, former editor of the American Academy of Advertising newsletter. She has presented and published numerous research articles, including in the Journal of Advertising, Journal of Advertising Research, Journal of Marketing Communications, and Internet Research. She is the founder of the MS in Digital Marketing program at the Welch College. She has worked or consulted for a number of companies including BBDO, the ARF, Time Inc., and Estee Lauder. She is the mother of two wonderful girls who help her understand her students. |
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