Understanding the Role of Reputation in QS Rankings: A Masterclass (First session)
Launch Date:
Join us for an in-depth session exploring one of the most influential components in the QS World University Rankings: reputation. In this masterclass, we’ll break down how QS defines and measures reputation, and how it influences institutional performance across our rankings methodology. You’ll gain clarity on how the Academic and Employer Reputation Surveys are structured, how the data is collected, and how your institution can approach the process strategically. We’ll also share best practices around selecting, submitting, and engaging with your contacts to ensure your institution is accurately and fairly represented. Don’t miss this opportunity to deepen your understanding of a key metric that shapes how institutions are recognised globally.
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Our Panel Member - Sam Duke |
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A rankings specialist with experience running and marketing magazines, guides, and qualitative and quantitative research projects, including rankings and awards, across a variety of sectors. Responsible for the design of the QS Rankings methodologies and frameworks, and building their influence through sector engagement and partnerships. |
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Our Panel Member - Wesley Siqueira |
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Wesley is a specialist in strategies and policies for promoting countries as study destinations, especially across the EHEA. He has extensive experience with international student recruitment activities and events, both online and offline. At QS, his main scope is revealing the impact of the latest global higher education trends on our World University Rankings. Wesley holds a BA in International Relations from the Damas Faculty of Christian Instruction, Brazil and an MA in International Public Affairs from the University of Bucharest, Romania. |
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Our Panel Member - Gabriel da Costa |
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Research Manager & Insights Specialist at QS, Gabriel oversees the reputation components of every ranking evaluation. From survey design, data acquisition, data analysis, to the dissemination of findings and key insights. Gabriel has a vast experience in both quantitative and qualitative research, specialized in the fields of Psychology and Behavioural Economics. Having a degree in Clinical Psychology at PUC-SP and a MsC in Economic and Consumer Psychology at the University of Leiden. |
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Our Panel Member - Yuh Ming Yap |
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Yuh Ming is the Institutional Support Manager, Rankings who is based in Kuala Lumpur, Malaysia. She holds a bachelor’s degree in food studies and a master’s degree in food science from University Putra Malaysia. Before joining QS in the year 2019 as Higher Education Evaluation Analyst, she worked in the food and pharmaceutical industries supply chain and quality assurance department. In current role, she is responsible for ensuring that we are developing effective support resources for institutions, and operational management of our service desk. |
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