Turn visibility into student recruitment outcomes with QS Digital
Reach your ideal profile of students through targeted digital activity delivered across trusted QS channels, paid media, sponsored content, social amplification and student engagement pathways.
How students research university options
56%
online search
44%
social media
47%
rankings
73%
University websites
Digital solutions for your goals
QS Digital combines audience reach, student insight and digital campaign expertise to help institutions reach prospective students at the moments that matter.
Solution 1: Build your institution's reputation
Looking to strengthen your institution's reputation and brand? You need to stay visible across the industry's most trusted digital environments and at key moments in the year.
QS Digital enables this through:
- Increase brand visibility during high profile QS rankings releases
- Tell your unique story via QS-owned platforms
- Amplify your voice on socials, including access to China
- Unlock advanced community building capabilities on TopUniversities.com
Solution 2: Generate student demand and interest
If your priority is to reach students actively exploring their options, your campaign needs to connect their research behaviour with relevant programmes, content and next steps.
How QS supports this:
- Engage students who are actively researching through Google search, display advertising and Meta
- Capture enquiries directly via TopUniversities.com
- Stay top of mind with email marketing and ad retargeting
- Meet your leads in person at 100s of student recruitment evetns worldwide
Already have an active campaign strategy? We can extend your reach across QS channels while working with your brand voice, visual guidelines and in alignment with your organic content priorities.
Why institutions work with QS Digital
75M+ annual website sessions
Reach student audiences at scale across QS platforms.
190 countries reached
Support visibility across priority international markets.
250M annual ad impressions
Build awareness across high-value digital environments.1M+ social media followers
Extend your message across student-facing social channels.“From a social media and collaboration perspective, I have found [QS] to be highly responsive, professional, and genuinely committed to supporting our objectives. Communication has always been smooth, timelines have been respected and it has been nothing but great,”
Ayah Sharif, Marketing Manager at Canadian University Dubai.
Show up where career-conscious students are looking
Nearly 50% of international students choose their study destination based on whether it can help them reach their chosen career.
Our new career-matching tool on TopUniversities.com enables students to find the right courses based on their desired outcomes.
Speak to a QS expert today to ensure your courses will be visible.
Download our digital media pack
Explore our full digital solutions stack and select the right solutions for your next campaign
Inside the pack:
- QS Digital audience reach
- Digital advertising opportunities
- Sponsored content options
- Social amplification
- Advanced Profile opportunities
- Lead generation solutions
- Bespoke campaign support
